This association was founded in England in 1991. At the beginning, the membership of this association confined to the leading market researches companies in Europe.

However, in 1998, the scope of membership expanded to include remarkable and distinguished new members in the field of market researches allover the world. It now includes 102 members from 37 countries.

It’s worthy to mention that AIMRI is always keeb on standardizing the professional criteria of market researches for all members worldwide. Additionally, the association is not only interested in improving the standards of its members and providing them with the new trends in market researches worldwide, but also in training them on how to apply these new trends taking into consideration the nature of their local societies. Moreover, the association connects the members together through an effective communication network which enables them to contact each other and exchange expertise.

          To provide quality marketing studies and market researches in accordance with the international criteria, INCOM Marketing saved no effort to meet the necessary requirements to be qualified to join this international association “AIMRI”. In March 2002, INCOM Marketing achieved its goal and successfully became a member of the Alliance of International Market Research Institutes. It was the first Egyptian and Arab Company to join this international association.