The Alliance of International Market Research Institutes
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The England-based Alliance of International Market Research Institutes (AIMRI) is the biggest international association that includes leading institutes, centres and companies specialized in market researches worldwide. |
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This association was founded in England in 1991. At the beginning, the membership of this association confined to the leading market researches companies in Europe, however, in 1998, the scope of membership expanded to include remarkable and distinguished new members in the field of market researches allover the world. It now includes 117 members from 37 countries. To provide quality marketing studies and market researches in accordance with the international criteria,INCOM EMarketing saved no effort to meet the necessary requirements to be qualified to join this international association “AIMRI”. In March 2002,INCOME Marketing achieved its goal and successfully became a member of the Alliance of International Market Research Institutes. It was the first Egyptian and Arab Company to join this international association.
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The essential organisation for encouraging, advancing and elevating market research worldwide “ESOMAR”: Since 1948 ESOMAR’s aim has been to promote |
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the value of market and opinion research in effective decision-making. ESOMAR facilitates an on-going dialogue with its 4,900 members, in over 120 countries, through the promotion of a comprehensive programme of industry specific and thematic conferences, publications and best practice guidelines. ESOMAR also provides ethical guidance and actively promotes self-regulation in partnership with a number of associations across the globe. All ESOMAR members, as well as their company contact details, are listed in theESOMAR Members Directory. Members agree to abide by the ICC/ESOMAR International Code on Market and Social Research, which has been jointly drafted by ESOMAR and the International Chamber of Commerce and is endorsed by the major national and international professional bodies around the world.
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